The Seaside Lookbook

Yes, we know none of you are school-aged anymore — but still, end of June marks the start of the season when most of us will take some time off to enjoy a well-deserved holiday with family… and the way we all dress will surely reflect that.

  

  

To get ready for the season, we drove to the seaside — the beautiful Polish coast of the Baltic Sea, of course — just before the summer rush began, to catch the last quiet days in the empty village of Piaski, at the very tip of the Polish part of the Vistula Spit.

  

There, we showcased the more casual side of our collection in a true summer setting — at the beach, in the small fishing harbour, and at a camping site that looks exactly like the kind of place we’ve all been to at some point.

Well, maybe even recently — while there, Tomek shared his story of staying at this very spot a couple of years ago while backpacking with friends!

    

We all know that between those beautiful sunny days, some cloudy and chilly ones are bound to happen — it’s the Baltic, after all! — so we came prepared with a few extra layers to throw on when the cooler evenings rolled in.

  

Many pieces from our casual Working Class sub-label felt perfectly at home here — after all, French workwear influences naturally echo coastal vibes, and summer-appropriate casual clothes usually draw inspiration from maritime motifs. Blue HBT fabrics, overshirts, smocks, loose popovers… it’s all connected.

Later this summer, we’ll be sharing the inspirations and stories behind these cuts, colours, and fabrics — so stay tuned for more.

Also, be sure to check back on the Everyday Classic blog really soon for a full feature on our holiday special — the most summer-ready shirt we’ve made to date. It’s already available here, but we can’t wait to tell you more about it!

  

For now, we’ll leave you with these beautiful photos, captured by Grzegorz Sipiora — have a look and enjoy.

The Summer 2025 collection is now available in full — explore it here.